GranuLotion came to DWC with an established identity, however, it was in need of an update. In order to help the company effectively market their product and reach their growth goals, we took a new look at all consumer-facing visuals and messaging.
This project was a team effort. Several hands were involved in elevating the brand identity, including a designer, copywriter, illustrator, web developer, and a post-production vendor. The revamp covered a full content refresh from digital to print communications. That included the company’s website, business card, consumer pamphlets, packaging, and presentation deck template.
In their marketing materials, one of the biggest improvements was working with an illustrator to create ownable, custom artwork that aided in communicating the product's purpose. In fact, one of the illustrated figures represents the developer of the GranuLotion product. A 13-year veteran in the medical field, he became one of the key ambassadors to establish and give credibility to the brand, even to this day.
In addition to the clinician figures, medical illustrations of the product's potency was significant in visually depicting the product's effectiveness. In contrast to potentially polarizing customer photos, the illustrations educated the company’s audience without distracting from the GranuLotion’s proven success.