Design With Chon
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RedCappi: Branding, Website + User Interface Design

branding, email design, facebook, graphic design, marketing, social design, UI design, user interface, visual communications, web design, website

A more refined digital presence for an already established brand identity.

 A rebrand requires a high level of discipline, thinking and attention to detail. The DWC team brings all three with a passion to effectively nurture and enhance the total customer experience across every touchpoint—print, web, mobile, email, social, etc.  With RedCappi, the project began with a website overhaul of content and visuals but evolved to later include marketing, press and educational materials. Enhancing the brand’s presence to be competitive against market rivals was a full team effort between client, designer, copywriter, and developers.  We built on what the RedCappi brand had already established as their key differentiator from competitors—it's so easy a baby could it. By bringing this idea to the forefront on the site’s homepage, we positioned RedCappi as the go-to email marketing software for all levels, especially beginners. From their existing logo with a baby icon to the bold image of a baby using a laptop to the brand voice’s approachability, the website reiterated ease of use for anyone looking to promote their business through email.

A rebrand requires a high level of discipline, thinking and attention to detail. The DWC team brings all three with a passion to effectively nurture and enhance the total customer experience across every touchpoint—print, web, mobile, email, social, etc.

With RedCappi, the project began with a website overhaul of content and visuals but evolved to later include marketing, press and educational materials. Enhancing the brand’s presence to be competitive against market rivals was a full team effort between client, designer, copywriter, and developers.

We built on what the RedCappi brand had already established as their key differentiator from competitors—it's so easy a baby could it. By bringing this idea to the forefront on the site’s homepage, we positioned RedCappi as the go-to email marketing software for all levels, especially beginners. From their existing logo with a baby icon to the bold image of a baby using a laptop to the brand voice’s approachability, the website reiterated ease of use for anyone looking to promote their business through email.

 The website was newly constructed using a WordPress theme that had built-in responsive code for mobile viewing. However, we worked with a developer to fine-tune various pages so they worked more effectively.  Not everything for RedCappi was a structural rebuild. The email creator application already had great bones in terms of framing and user flow, so the team only had minimal enhancements. Mainly conducting a reskin of the application's outdated design and content to be more consistent with the new site.

The website was newly constructed using a WordPress theme that had built-in responsive code for mobile viewing. However, we worked with a developer to fine-tune various pages so they worked more effectively.

Not everything for RedCappi was a structural rebuild. The email creator application already had great bones in terms of framing and user flow, so the team only had minimal enhancements. Mainly conducting a reskin of the application's outdated design and content to be more consistent with the new site.

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 "We nearly tripled our website conversion rate when we launched our new site design, and achieved a very meaningful ROI by working with Chon. I unequivocally recommend Chon’s services to anyone in need of great creative for websites, eBooks, social media profiles, or help designing the aesthetic aspect of HTML emails."  - Jason McDonald, President of RedCappi

"We nearly tripled our website conversion rate when we launched our new site design, and achieved a very meaningful ROI by working with Chon. I unequivocally recommend Chon’s services to anyone in need of great creative for websites, eBooks, social media profiles, or help designing the aesthetic aspect of HTML emails."

- Jason McDonald, President of RedCappi