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Design With Chon (DWC) – a boutique design studio with defined niches in (1) visual communication, (2) event design and (3) interiors. Each of these industries are huge in themselves, but DWC’s goal is to achieve good design in all its various forms, whether it’s from the branding of your business to saying “I do” to transforming interiors. Let me, “Chon," be your personal design consultant + stylist for your business, wedding or home. A balanced environment makes you feel good, and I am here to inspire your surroundings.

Monday, September 19, 2011

DWC Work: Good Infographics

It's Monday + back to work! Here's another long over due post for "Monday Means Business". This is going to be a short little informative post since I have tons of work to do today and one project that I am working on as we speak is a pretty complex infographic timeline for my client, Redbox. I'll share the timeline once it's complete and live. However, there is one illustrative chart design for Redbox that is currently running on their website called Share Your Love that anyone can participate in. Participants have a chance of winning a Sony Home Theater Package! Visit Redbox.com to learn more.

In this promotion, I created a simple 1-2-3 step by step process in what a participant has to do to enter the contest. It was a fun, simple project, and I like the fact I could explore my illustrative skills in Adobe Illustrator. I love the personality that I was able to give the female character without defining a lot of the details on the face and body.

Share Your Love – Infographic

[Infographic Illustration ©2011 Design With Chon]

And now back to today's topic — Good Infographics. In case you're not sure what an infographic is, here it is as defined by Wikipedia. "Information graphics or infographics are graphic visual representations of information, data or knowledge."

Today, I want to expand on the great possibilities with infographics especially for businesses or nonprofits that need help explaining a complex service or point of view. Visual icons like the samples shown below say a lot with very few words, and the average viewer is visually able to understand your point. Like they say, "A picture is worth a thousand words". And when you use these infographics in your printed brochure or digitally in combination with animation on your website, it will keep your audience's attention longer, and they will be more intrigued to learn more about your company's purpose.

All of the infographic charts shown below are from the GOOD website, and they are only a highlight. Do explore the site and see the endless possibilities in telling a story through visual icons. The work shown on their site are really well thought out, and they are sure to be some of the best infographics out there. I visit their site periodically to gain inspiration on how to push the envelope in graphic structure + layout.




One last point, infographics can be simple or complex as the one's featured, but they need to make some sort of logical sense if you are going to request a designer to customize one for your business. Infographics aren't a quick to turnaround project; they do take time, and visually everything needs to work together. Like any design project, it's a balancing act of visuals and type, and it needs to be clearly structured to the viewer to absorb the information at hand.

If used smartly for a corporate company like a law or tax firm's website that lack good photos or visual content, an animated infographic would be a good way to spice it up and explain some insightful point of view/knowledge to your potential new clients. Your website will surely not be forgetful compared to your competitors humdrum sites.

[Images via www.good.is]

Friday, September 9, 2011

DWC Work: Stephanie + Justin Wedding Invite

Newest client wedding invitation was printed + delivered to the client! To see the original "Enchanted November" moodboard + read the back story for this wedding invitation set, click here.

It's hard to tell the pearlescent nature of the paper in the photos, but you can see the subtle sheen and the shimmer in some of the close-ups. The contrast of the deep red + brown gradients with the shimmery champagne hue is just lovely.

One-Folded, 5 x7 Card – Front + Back

For those who are interested in the production process, here are the technical specs for this job. The one-folded, 5 x7 invitation and the self mailer response card were printed 4-Color, Digital on Citi Paper USA, Autumn Hay, 98C weight paper. The adhesive label was also 4-Color, Digital, but printed on standard adhesive paper that wasn't iridescent for cost efficiency. No printing on the chocolate A7 envelope as per the original design; client opted for addressed labels where she could get custom calligraphy done in chocolate ink. Also, I provided the client with the "H" monogram art file so she could get custom matching stamps.

"Enchanted November" Wedding Invitation Set

One-Folded, 5 x7 Card Interior + Response Card

Self-Mailer Response Card – Front + Back

Adhesive Label on A7 Envelope – Front + Back
[Monogram + Wedding Invitation Set ©2011 Design With Chon]

Next design phase for Stephanie + Justin is to develop the rest of their event day day collateral (wedding program, escort cards and menu) so it coordinates with the established theme and colors. We will be printing on the same iridescent paper stock, too. Stay tuned!

Thursday, September 8, 2011

DWC Work: Halloween 1st Birthday Invitation

It's Thursday, and usually the focus is on Interiors, but my basement renovations is on hold until the wallpaper arrives. So in the meantime, I thought I would share some invitation projects that have been completed and printed. This is a short + sweet post for a 1st birthday invitation that I recently designed for a client friend. I essentially had free reign to do what ever I wanted as long as it embraced Halloween and still catered to little kids. This is isn't the normal parameter for most design projects that I receive from clients, and when I do get an opportunity like this, I really look forward to designing it.

This 1st birthday invitation is for a boy so it required masculine colors which worked well with the Halloween theme. Being a themed invite, I didn't want to go overboard with it being gruesome/scary and wanted a "cuteness" factor, because this is a party geared towards little kiddies ranging in ages from 1 to 5 yrs old. And the perfect visual solution that also happens to be on trend with the season are owls. In interior retail stores like West Elm, I see owl designs all over. However for this invite design, I made the owl a baby with big, white googly eyes on an overly rounded body.



In the background, I created a custom pattern with different sized googly eyes repeated, and layered it on a textural, brushed background to add another visual layer of interest. Isn't this baby owl so adorable!? I just want to pinch his cheeks. :)

[Illustration + Invitation ©2011Design With Chon]

The Halloween owl theme doesn't just stop at the invite. I love connecting the invite theme to the actual party event, too. In addition to the invitation, I provided the client with some creative insight on how to bring the owl theme to life. I found some great dessert ideas that I thought the kids would love. Check out the adorable + delish owl cupcake below. Also, I thought it would be fun to include candy bowls of eyeballs lying around. Obviously, these would be chocolate covered candies covered in a decorative eyeball foil. There are tons ideas out there, you just have to do a little research on how to be creative.



Any questions on custom invitation work or need help with ideas for your party, just inquire at designwithchon[at]gmail.com. Thanks for visiting + Happy Halloween even though its a bit early!

Monday, August 29, 2011

DWC Work: Redbox

Monday is back + so is "Monday Means Business" blog focus. I haven't shared any posts on this topic in awhile, because I have been bogged down working on several design projects for one particular business client — Redbox. They are significantly known for their $1 movie rentals, and as of this year, you can rent $2 video games, too.  For today's post, besides highlighting some of the work that I have created for Redbox, I want to go more in depth and define what Visual Communications is. I bring this up, because I continually get asked, "So what do you do again?" and then I specifically have to go into a list of all my capabilities, and it's still not fully understood. Visual Communications seems like a broad term, but the idea is pretty simple. However, it comes in so many forms that the average person doesn't recognize it. It encompasses a range of fields from advertising, graphic design, product design, illustration, photography, environmental design, signage and even film.

As defined according to Wikipedia, "Visual Communication as the name suggests is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon ... primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience."

And my even more simplified definition is — if it involves type and/or imagery and a message is being visually conveyed whether good or bad, it's a form of Visual Communication; and it exists everywhere in the environment + digitally! From the App icons on your iPhone, the news article in the paper or on the iPad, the instruction manual, labels on products that you use, the graphic on your T-shirt, junk mail, signage/banners in retail stores, and the list just keeps going. And more than likely, a designer like myself had a hand in the development of its design.

The work that I have produced thus far for Redbox has utilized most of my skills as a designer ranging from print to digital communications. I have been working with their marketing department to develop attention getting graphics to support their seasonal promotions and branding efforts. This first few images you see are part of their "10 Days of Deal" promotion. I created a custom die-cut Sticker Decal that was applied to the actual Redbox kiosk in retail stores and continued the messaging to support various digital applications for email and on their website.

10 Days of Deals – Sticker Decal on Kiosk

10 Days of Deals – Online Banners on Redbox.com

I have produced a variety of promotional stickers to go onto the Redbox kiosk, but one of my favorite and most memorable one for me was the Rango New Release sticker.  I saw it in person this past July as I was walking past it in a Jewel Osco grocery store.

Rango New Release – Sticker Decal on Kiosk

The Social Media Sticker stayed in concept phase due to production/budget restrictions, but I thought it was a great way for Redbox to connect further with their users directly, because it would've been applied on every single DVD that was rented from the kiosk. For this, I customized the social media icons to reflect the Redbox brand.

Social Media Sticker on DVD disc

This isn't your award-winning ad, but it showcases my retouching and Adobe Photoshop skills. Like most projects in this world, we have budget constraints and can't afford a photo shoot or high-end stock photographer. As a designer, we have to problem solve, work with what we have and make it look good. For this ad, all I had were three separate images (Redbox kiosk, a football and a section of grass), and I had to compose it into an 8.5" x 11" ad size where they would work seamlessly well together. The grass area was the most time consuming, because I had to color correct, blur, repeat and extend it into one larger plot of grass so it would look somewhat natural and to scale. On top of that, I retouched the football and Redbox kiosk into the grass so they appeared to be sitting in the grassy environment. A slightly tedious assignment, but I like a good challenge in testing my Photoshop skills.

Print Ad Sponsorhip

Print Ad – Close-up of Retouching

No only can I do small print projects, but I can design graphics for large-scale spaces such as Redbox's environmental booth for their debut at the Electronic Entertainment Expo (E3) in Los Angeles this past June. It's an annual trade show for the computer and video games industry, and Redbox officially announced they now offer video game rentals at 27,000+ retail kiosks.

Environmental Graphics

I have created countless digital banners for Redbox for their eblasts, website and banner ads, and they aren't the most creative, but they communicate the message clearly in these small, fixed banner ad sizes that we are confined to on the web.

Digital Graphics for Email, Redbox.com + Banner Ads
[Graphics ©2011 Design With Chon]

If anyone out there is still unsure what I do, please do ask. I don't mind explaining my services, because at times it can get complex. And if I don't have an example in my design portfolio for what you seek, just ask yourself this question —"Does it involve type and/or imagery?" And if your answer is "Yes", then more than likely I can design it for you and your business.