The designer behind DWC.

Chon Shoaff, principal designer of Design With Chon, photographed by the ocean at golden hour.
Chon Shoaff, principal designer of Design With Chon, photographed by the ocean at golden hour.

Chon Shoaff is the principal designer behind Design With Chon, a multidisciplinary creative studio shaped by 20+ years of experience across brand, marketing, digital and interiors. Her approach combines strategic thinking with hands-on design, carrying ideas from early concept through execution with a consistent creative point of view.

Before and alongside building DWC, Chon worked across agency, in-house and independent roles, developing brands and campaigns for organizations including Redbox, Raise, Chicago Sky, Shedd Aquarium and AIDS Foundation of Chicago. Her experience spans identity systems, advertising, web, email, packaging, retail and environmental design, giving her a broad understanding of how brands need to work across channels.

Today, DWC partners directly with businesses and internal teams on projects large and small, from focused design needs to longer-term creative relationships. Chon remains closely involved throughout the process, collaborating with clients, developers, vendors and trusted creative partners to move work from idea to implementation.

Based in Chicago, DWC works with clients locally and remotely and is available for select freelance, contract and ongoing creative partnerships.

DWC principles

The details may be small. Their impact rarely is.